CNCPTS Reveals New Balance 1906U "Hours and Days"

Aug 2

CNCPTS and New Balance are back at it again with the latest chapter in their decade-long history of collaborations, the 1906U "Hours and Days." The team-up has revisited one of their earlier works, 2012's CNCPTS x New Balance 999 "SEAL," for their latest drop. The sneaker features a utility-oriented design atop the NB 1906 line, which hit the scene at the top of 2024. Its "Hours and Days" theme tells a story of a younger and older generation of runners, with the sneaker's colorways and materials serving as an extension of the kick's tale. The sneaker's campaign hones in on two particular runners across these generations: Robert' The Raven' Kraft and Tashawn Richards.

"The campaign highlights the incredible stories of two runners from different generations with Robert' The Raven' Kraft, who has run eight miles on Miami Beach every day since January 1, 1975, totaling over 160,000 miles [and] Tashawn Richards, a young marathoner from New York, whose running journey is rooted in mindfulness and collective wellness," an official press release for the sneaker reads.

Additionally, the new offering from CNCPT and New Balance prides itself on meshing both "heritage" and "modernity." The sneaker reflects a deep love and appreciation for mental health and personal care.